sábado, 2 de julio de 2011

16 insights brillantes de Steve Jobs en 1997

Hola, he encontrado este articulo que me pareció muy interesante, aquí se los comparto.
Se trata de una conferencia de 1997.
Muy recomendable.

viernes, 1 de julio de 2011

The feedback gap

The feedback gap: "A new survey has found that fewer than half of employees regularly receive helpful feedback from their line manager and that what feedback they do get doesn't help them to do their jobs any better."

Kindle Library Lending -la biblioteca de Amazon- se estrenará antes de final de año

Kindle Library Lending -la biblioteca de Amazon- se estrenará antes de final de año: "
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Nos encantan los libros, el problema suele ser que no nos gusta tanto tener que acarrearlos de un lado a otro; de ahí nuestra sorpresa al enterarnos que Amazon acaba de anunciar por fin una nueva función de préstamo para sus libros electrónicos, que permitirá a los usuarios disponer de sus historias preferidas tanto en el lector de la compañía, como en un ordenador, smartphone o tablet con su correspondiente aplicación instalada. Entre trasvase y trasvase, sus creadores prometen mantener las anotaciones por si acaso quisieras comprar el volumen algún día, e incluso mantener la última página leída. El servicio guarda ciertas similitudes con el sistema de Sony, ya que está gestionado por la misma empresa, OverDrive. Por desgracia no son muchos los detalles que se conocen sobre su lanzamiento, siendo Estados Unidos la primera candidata a disfrutar de su estreno en algún momento antes de que finalice el año.
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The Secret to Making Social Media Work: Get It on a Calendar - Business Insider

The other day I was talking with a colleague about marketing, social media and time. She was marveling at all that I have on my plate and wondering out loud about how I manage to get it all done. I told her that I actually created a social media calendar.

Let’s face it. There are multitudes of opportunities to participate online – and I’m not just talking about social networks. There are article submission websites, industry-specific communities, blogs, video, e-newsletters and more. When you choose to interact in a variety of ways, how do you maintain a consistent level of participation? Like any business system, you have to create a structure and live within it.

In my own case, I found that I was not as consistent as I should be. It happens to many of us. We get busy and end up doing the minimum – Facebook, LinkedIn, Twitter. However, that is insufficient. While it can be challenging, it is crucial to have consistent participation so that you continue to establish your brand.


There are some basic steps to establishing the system you are going to use.

1. Decide what you want to accomplish.
This is true with all business systems. Before you launch a program, determine what result you want. This helps you figure out where and how to play. You don’t want to spend time with activities that aren’t going to help you gain exposure, credibility and brand awareness. I say this because it can be easy to get involved with a site simply because someone you know tells you about it or invites you to join them there.

Think before you dive in. Is it someplace that makes sense for your  business? Here’s a gauge you can use: Ask yourself, “Will I help grow my business if I spend five hours per week actively participating on this site?”

Now, I’m not suggesting that you are going to spend five hours per week on any single website or platform. The question has the strength to provide you with a clear answer. And it is that answer that will help you determine if it’s a place you should be–a website you should invest energy and time into. When you have a clear vision of what you hope to accomplish, you will have a clear view of where you should be.

2. Determine how you will play there.
Now that you know what you hope to accomplish and where you should be spending time, it is critical that you identify how you will participate. There are two aspects to this step.

a. What should you be doing and saying?
Many sites have multiple opportunities. LinkedIn is a prime example. You can update your status, participate in group discussions, answer questions and connect with people. You need to decide, “Which areas will I work on, and when will I commit to do that?”

Remember, structure makes it work. Some people should be using all aspects of the LinkedIn site, while others might not need to answer questions. Knowing your business and what you want to accomplish gives you the clarity to know what you should be doing and how.

b. How often?
Once you know what you want to do and where, decide how often you should be there. Should you blog every day, twice a week, Monday, Wednesday, Friday? Should you schedule tweets throughout the day, or in the morning and evening? When do you send organic tweets? How often should you answer questions on LinkedIn? When should you submit articles to your article submission websites? How will you make sure you are posting your events in all the places they should be, including local media sites? When will you write and send your e-newsletter?

This is the step that prevents you from letting things fall through the cracks. And be honest – haven’t you let things drop because your schedule is busy? I know I have.

3. Get it on a calendar.
Now, take a blank calendar and plot each activity on the days of the week when you plan to participate in the specific places you should be. I find that if you leave it to memory or chance, it won’t happen consistently. And if you put it on your regular weekly calendar, it is too easy to pass over for something else.

However, when you plot the plan on its own calendar, you have something separate and specific that you can quickly refer to. For example, I found that I was not getting my press release for my Internet radio show out in a timely fashion. I know I have to do it. However, as the days would pass and things would come up, I’d push it to the side (if I remembered it at all). And putting it on a to-do list didn’t help either. When I put it on my social media calendar, all I had to do was look at today, see what needed to be done, do it and move on. Liberating!

I added Toodledo to the process so in addition to the calendar, I get an email reminder. This is also connected to my iGoogle page so I see it a lot. That really is the key with a calendar. You have to look at it! I set up Toodledo to ensure that I see the social media tasks I need to accomplish each day.

With everything we have going on in our businesses on a daily basis, staying on course can be a challenge. Challenges are opportunities for solutions and systems. Developing a separate social media calendar can be a simple, yet effective solution to the challenge of consistently participating on the various social media platforms that are of value for your business growth.

From Small Business TrendsThe Secret to Making Social Media Work: Get It on a Calendar

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Nuevos avances asegurarán que Internet no se detenga por exceso de demanda

Nuevos avances asegurarán que Internet no se detenga por exceso de demanda: "




Aunque hoy por hoy nos parezca increíble, Internet podría detenerse. Por eso, investigadores del proyecto CELTIC-Plus «100GET» de EUREKA intentan realizar avances que permitan cubrir la demanda creciente de ancho de banda, con novedosas soluciones. EUREKA es una plataforma de empresarios dedicados a la investigación y el desarrollo (I+D) en Europa y está compuesta por 39 socios entre los que se encuentra la Comisión Europea.





El equipo de investigadores ha logrado ya ampliar la capacidad de comunicación desde los 10 Gigabit Ethernet (GbE) hasta los 100 GbE, un objetivo mucho mayor que los 40 GbE inicialmente propuestos.


Los investigadores se dedicaron a la transferencia de datos y los aspectos relacionados con la Red, y descubrieron mecanismos eficientes que garantizan que la capacidad de ancho de banda de Internet puede aumentarse enormemente.





Estos resultados contribuyen a los objetivos de la Agenda Digital de la Comisión Europea, pero dichos objetivos son aún más ambiciosos: para alcanzarlos será necesario que aumente todavía más la adopción de las tecnologías de Internet en Europa.


Se calcula que el tráfico en las infraestructuras europeas existentes aumenta a un ritmo del 40% anual. Ello implica que en cuanto se pone a disposición más ancho de banda éste se utiliza casi inmediatamente.


Por eso, el mero aumento de la cantidad de fibra óptica no bastará para cubrir el crecimiento actual de tráfico en Internet, además habrá que dar con soluciones que permitan utilizar el ancho de banda de la fibra óptica disponible con mayor eficiencia. De lo contrario, se corre el riesgo de que se produzca un corte en el servicio de Internet por exceso de demanda, que provoque trastornos económicos y sociales.





Más información


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